Please join us from 2:00 to 3:00 pm ET, Wednesday, January 9 for a live discussion with Burt Herman. Submit your questions in advance by clicking 'make a comment' or emailing firstname.lastname@example.org. All questions are moderated, so please be polite.
Burt is in the office and will start answering questions in a few minutes. Add yours by clicking "make a comment" above, or e-mail email@example.com.
Hello everyone! I'm honored to be the inaugural guest for the Digitial First Media live chat and look forward to your questions.
Jeremy: Yes, we certainly believe we are about more than collecting tweets, although people do use us for that. Really we always have been about the "story" -- putting together context around social media that is often lacking in this age of real-time data overload. So putting that text in between the tweets is essential to help readers make sense of why those tweets or other social media like Instagram pics, YouTube videos and other web pages are in the story.
Are there any features in Storify that you think are especially underused?
One feature we always strongly recommend is to notify the people quoted in a story, which you can do after publishing. This is a great way to help your story spread, and people love seeing that they are quoted.
Another thing that DFM does really well is syndicating posts by embedding. You can not only embed a story on your own site, you can also have your story embedded anywhere and get more traffic than on your site alone.
One way we've seen stories used is not just capturing what people are saying, but actively pushing a #hashtag and asking readers to respond. The White House and Obama campaign actually have done this very effectively with Storify around the campaign and fiscal cliff.
The idea is that you start a story and ask readers to contribute under a hashtag, and take the best contributions and add them to a story.
So that way you've created a story that's social and readers have a reason to keep coming back and seeing what's added. It's quite different than thinking about a story as a static piece of media that you write once and then it's done.
As you add contributions from the audience, you can be constantly letting people know they are now part of the story through social networks, giving them something to share with their friends/followers as well
Hi Karen: We've experimented with different options on the home page. Right now, it's algorithmic with the social media elements that are getting the most "resonance"
But we are going to add back Featured Stories very soon, which will be picked by editors through looking at our stats, what people are reading, and the hot news topics of the moment
We still believe in the power of humans combined with machines to surface the best media
Leila: We're a platform and it's up to the users to use it how they wish. While journalists and bloggers are a large user base, we also have brands, political campaigns and NGOs all using Storify. Our roots are from journalism, as I worked for a dozen years as a AP correspondent. But we are happy to see that Storify also has wider applications
Hi Steve: Thanks for being one of our very first users! Glad you like the Storypad and slideshows. We're going to be focusing more on making curation easier, and one thing in particular is to make the bookmarklet simpler and more powerful. We want to enable people to collect media without having to use the editing dashboard. We're also planning to add some pro features that users have requested, with more news to come on that soon
Yes, we're thrilled to have Don on board and he's actually sitting next to me at this moment! We're maturing as a company and plan to work more closely with publishers and our users to build relationships. We're already working with some people for paid pro features, and plan to expand this more and pursue other partnerships.
They asked people on Instagram to say why they were voting for Obama and use a hashtag, and then used our API to visualize the photos on their page
Katy: We do have to get some work done, and that was just Monday at lunchtime! This isn't a newsroom :)
And while we're at it, where did the name ‘Storify’ originate?
Leila: That's a long story! It's really a coming together of ideas from me and my co-founder Xavier. I wanted to bring journalism and social media together, he was thinking about how to make sure people who aren't on social networks could still see the important things happening there.
Leila: We realized really that what people want to see is the "story" of what's happening, and that it required real people to edit and give context to that. So after a few earlier experiments, we ended up with the basis of what became Storify.
As for the actual word "Storify" -- it's a word we used back at the AP. Editors would send messages to bureaus and ask someone to "storify" the news, meaning to write a story on it.
It's a word in the dictionary -- although now obsolete, that does mean to make or tell a story
Ted: You mean AP content?
Ted: Not from us -- we just let people link to pages or social media elements, so we only link to what they make public
Karen: Yes, that is a very common request and something we've been experimenting with. Definitely something we'd think about for a pro plan
Leila: For people who don't sit on social networks all day like probably most of the people listening in here, Storify is a way they can just see the most important media that they need to know. Rather than scrolling through #hashtags, doing YouTube searches and trawling Facebook, they can just see the best of what's out there as curated by Storify users.